How to pick a niche you can actually sell

"I want to sell clothes" isn't a business — it's a category. "I sell size-inclusive workwear for nurses in Accra" is a business, because you instantly know who to talk to, what to stock, and what to say.

Narrow until it's uncomfortable

Pick a customer you can describe in one sentence: their job, their problem, and why they'd pay you today rather than wait. If you can't picture a real person buying from you this week, the niche is still too wide.

Test with three real conversations

Before building anything, talk to three people who match your customer description. Ask what they currently do about the problem, not whether they'd "be interested" — interest is free, money isn't.

• Write down the exact problem in the customer's own words, not yours.
• Find out what they're already spending money on to solve it.
• Ask what would make them switch to you specifically.

You can always widen later — StoreDrop's storefront and catalogue scale with you. Narrow gets you your first paying customer faster; wide gets you a hobby.