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Pricing your product or service without guessing

Underpricing is the single most common reason new businesses run out of energy before they run out of customers.

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Most new sellers price by feel — a number that sounds fair, or matches a competitor's. Both approaches ignore the one number that actually matters: what it costs you to deliver, plus what you need to survive.

Start from your floor, not the market

Add up your real cost per unit or hour — materials, time, transport, fees — then add a margin you'd be upset to work without. That's your floor. Never quote below it just to win a sale; a sale that loses you money is worse than no sale.

Then check the market — but don't copy it

Look at what others charge to sanity-check you're not wildly out of range, not to set your price for you. A new, better, or faster version of something can charge more than the average — that's the whole point of being better.

Once you're selling, StoreDrop's reports show you which products or services actually make money after real costs — pricing gets easier once you can see it, not guess it.

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