Start a business
Pricing your product or service without guessing
Underpricing is the single most common reason new businesses run out of energy before they run out of customers.
Most new sellers price by feel — a number that sounds fair, or matches a competitor's. Both approaches ignore the one number that actually matters: what it costs you to deliver, plus what you need to survive.
Start from your floor, not the market
Add up your real cost per unit or hour — materials, time, transport, fees — then add a margin you'd be upset to work without. That's your floor. Never quote below it just to win a sale; a sale that loses you money is worse than no sale.
Then check the market — but don't copy it
Look at what others charge to sanity-check you're not wildly out of range, not to set your price for you. A new, better, or faster version of something can charge more than the average — that's the whole point of being better.
Once you're selling, StoreDrop's reports show you which products or services actually make money after real costs — pricing gets easier once you can see it, not guess it.
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